Lost in Translation: Airbnb’s Struggle to Engage Japanese

Posted by on Feb 27, 2015 in BLOG | No Comments

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This is such an intriguing look into the culture of Japan and why, often times, introducing foreign concepts or foreign frameworks for thinking and doing life often create many barriers for Japanese people. This is great to dialogue about as we seek to engage Japanese in ministry with ways that make it easier for them to makes steps of faith towards the cross of Christ instead of placing more barriers in their way that make it harder for them to hear the simple and clear message of grace and forgiveness offered to them in the gospel.

Definitely worth your time.

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