The city of Nagoya is part of a metropolitan area of over four million people. It was destroyed by the bombing of World War II, and was rebuilt as a modern, well planned city. Compared to the other metro areas of Japan, you’ll notice an abundance of trees, flowers, gardens and parks. Nagoya is known as the “Detroit” of Japan. Do you see all the Toyotas on the road? That’s because the world’s top car maker is right here in our back yard.
Nagoya is the third-‐largest incorporated city and the fourth most populous urban area in Japan. Of the top ten most expensive cities in the world, four of them are found in Japan – Tokyo, Nagoya, Yokohama, and Kobe. Nagoya holds fourth place on that list.
Nagoya is located on the Pacific coast of Japan. It is the capital of the Aichi Prefecture and is one of Japan’s largest economic ports. It sits right in the middle of the Chukyo Metropolitan Area – an area of 9 million people. As far as urban development andpopulation size goes, Nagoya is a great deal like the city of Chicago. However, economically, Nagoya has been dubbed the ‘Detroit of Japan’. This is because Nagoya’s main source of revenue is the automotive industry. 44% of Japanese autos are produced here and it is harbors headquarters, manufacturing operations, and distribution points for companies like Toyota, Honda, Suzuki, Mitsubishi, Volkswagen, and General Motors.
The people of Nagoya can be difficult to get to know, but of course it’s dangerous to generalize. They say if you can succeed in business in Nagoya, you can succeed anywhere. Maybe there is a parallel in ministry. Nagoya, Aichi Prefecture is listed year after year as the most unreached part of Japan. The national average is one church for every 16,000 people; in Aichi, it’s one for every 26,000.